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Search Engine Optimization

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Search engine optimization (SEO) improves the ability of your business to be found by search engines, such as Google, Yahoo, and Bing. At OnPoint, we use a combination of proven SEO techniques to improve your websites’ visibility for the products or services that your target customers search for. Our team is constantly staying up to date with the latest trends, changes, and algorithm updates to help deliver the best SEO services available.

OUR OPTIMIZATION PROCESS

We develop a custom search engine optimization strategy for each individual client to help them reach their goals and objectives on the web.

Understand your Goals

Before your campaign begins, we`ll organize a kickoff call between you and our team. we`ll discus the goals and objectives you`d like to achieve, as well as explain our processes and initial plan for your custom SEO strategy.

Research and Analysis

Our processes uses a variation of keyword research, google analysis data, competitive analysis and other tools and tactics that help us determine what improvements will be most profitable for your business.

Strategy and Development

We will develop a customized optimization strategy designed to meet the specific goals that your organization needs to achieve success.

Implementation and Reporting

Upon completion of your customized SEO plan, OnPoint will layout its Implementation schedule for the duration of your campaign. We provide monthly ranking reports to constantly keep you updated on our progress. Custom traffic and conversation reports are also made available to customers as needed

Every SEO engagement is customized for our clients:

KEYWORD RESEARCH

All effective search engine optimization campaigns start with keyword research. OnPoint will discover the most relevant target keywords that YOUR CUSTOMERS search for when trying to find your products or services.

LOCAL OPTIMIZATION

With frequent updates to Google’s local algorithm, local optimization is becoming increasingly important.

LANDING PAGE CREATION

Targeted landing pages are a key component with any digital marketing campaign.

ON-PAGE SEO

We optimize your content pages for the target keywords we find to be most cost effective for your business. This includes updating META data, adjusting URL’s, adding image ALT tags, and more!

SITE SPEED

Studies show that users often abandon websites if they take longer than three seconds to load. With our site speed optimization, your site will load fast for your customers on both mobile & desktop.

ANALYTICS

We integrate all our optimization campaigns with Google Analytics to track results. We set up goals and event tracking based on your campaign objectives and use the in depth data reporting to analyze user behavior on the site.

KEYWORD MONITORING

OnPoint utilizes keyword monitoring tools that allow us to constantly be aware of where you rank for the targeted key phrases